What Are Solo Ads? The supreme Guide

Are you ready to learn what solo ads are?

solo ads that work

Great as this is the ultimate guide to solo ads.

You will not only walk away with a solid understand of the items solo ads are, but you can also know:

4 Pro Tricks to Writing Your Own Solo Ad
The best place to Buy Solo Ads
3 Negotiation Strategies Which will Save You Money
5 Common errors Solo Ad Newbies Make That Burn Money

Cool, let's start this post by answering well-known question:

What Are Solo Ads?

best places to sell solo ads

A solo ad is an email advertisement where you leverage someone else's opt-in list and promote your product or service.

It's called a solo ad when your email is the only, or "solo" promotion that goes out to that optin list.

In other words, instead of having to go out and build your individual giant email list, you can leverage other people's subscriber list that they have been building for years.

Therefore, you are submitting your own message on your products to warm leads, and the list owner is endorsing you to their list.

As well as the people on that list are already used to opening up emails and reading them, so it will be a high quality traffic source.

You can use people out there whose entire enterprize model is to sell access to their giant list to people like you and me.

Here's how it works: You write an e-mail for the solo ad vendor for you to his list, and you then pay him for you it.

For example, you could pay $1,000 for 500 clicks, and the solo ad vendor would fulfill his part by giving you with 500 clicks.

Occasionally, there are solo ad sellers who will write the email in your case, but this is a courtesy and not all of them do it.

Precisely why they would do that is really because writing email copy is often a skill, and if you suck advertising online then the people on his list won't click, and that he will burn out his list attempting to deliver those clicks.

Usually the one drawback with solo ads is the fact that it's not a constant stream of traffic (if you do not continuously pay for them).

Unlike google search traffic, which keeps on coming everyday, solo ad visitors like a quick hit that dies off after Two days.

So a good technique is to combine solo ads with traffic strategies like retargeting, Facebook, and search engine traffic to keep a steady flow.

IMPORTANT: I would mention that not all solo ad vendors are similar. Some deliver quality traffic while others deliver poor quality.

It's up to you to eliminate the bad apples, but we'll speak about that later.

Utilizing Solo Ads

One way you can use solo ads is always to drive people to a purchase, but the best way to use solo ads is to drive them to an email opt-in page (aka lead capture page) so you can capture them as leads for your list.

You just need to target picking the right list and writing the correct emails, so the more significant the spend is.

While into the next point...

Pro Ideas to Write A Solo Ad Email

In the event the vendor doesn't write the e-mail for you, then below are great tips to writing a fantastic solo ad email.

#1 Possess a Strong Subject Line

Remember, it isn't about getting the A lot of people to open the email, it's really down to getting the RIGHT people.

So create trick people with a stupid email subject line like, "Here's your payment receipt."

(I've actually seen this before). - What a douchey move that will backfire because it will just piss people off after they read the email.

You would like to have a subject line with a mix of curiosity and benefit.

For example, "One weird trick to selling more high ticket products."

This takes practice, but start by brainstorming whom you want to open the email and then try to sprinkle in some curiosity.

#2 Don't Give Away Your Big Secret Right Away

Remember, you you want to drive clicks to a email opt-in page to help you capture leads.

In the event you let the cat from the bag on your "weird trick to selling more high ticket products" then men and women will already have the information they want.

I like to start off the email with a "yes" statement to have them in that "yes" state of mind.

Something like:

"Do you want to discover ways to sell 10x more high ticket products? Great then you're going to love this video." [stick a link here]

#3 Add Credibility

Everyone loves credibility, and it will get a more clicks.

Something similar to:

"High ticket product expert, Tim just released a free video on how he was able to sell 10x more high ticket products then your next guy in the most recent high ticket contest."

#4 Acknowledge the Problems They've Already Had

Once you know who your hungry buyer is, then you should be able to speak to their heart.

You have to know their problems and struggles already.

Which means you could say something such as:

"If you've had these XYZ problems you happen to be going to love this." [add a link].

#5 Ask the Solo Ad Vendor When you can Add a Retargeting Pixel

Some will let you do this, some won't.

However if you can get them to ad a retargeting pixel, then your people who click the links can have ads show up on their screen later on while surfing the web that will remind them person and your offer.

The best place to Buy Solo Ads?

Confirm the resources area.

Negotiation Tactics

Here are several useful negotiation tactics to obtain the best bang for your buck.

#1 Inquire if they have any samples

You should be tactful how you ask this, because sometimes vendors might be sensitive about protecting the clientele.

Frame it such as this: Say that you want to make sure you get the correct formatting so that you will write it in a fashion that imitates what has helped others in the past.

#2 Ask how their list was built

This really is so you can make a better decision whether it's valuable in general.

Was it built using double opt-ins? Freebies? Buyers?

Generally speaking, look for double opt-in lists which are built using sales funnels and make certain they have tried to sell confidently to that list before.

#3 Inquire if you can start with just a segment

Using this method you don't have to buy the whole entire list.

When the segment performs well, you can get a bigger segment or the whole thing. If not, they you are able to scratch it and go forward.

Common Solo Ad Mistakes

#1 Not Tracking Links

Sometimes solo ad vendors do that for you, but again, it is a courtesy.

You need to measure what number of clicks you get to protect yourself from falling for another scam.

You can Google search popular tracking tools to get this done.

#2 Not Split Testing Your Emails

Ask the solo ad seller when you can split test your emails.

Use two different subject lines a single test.
Use two different emails in another test.

See what type converts better.

#3 Not Buying Several List At A Time

Sometimes one list won't work. You have to find which ones work and convert most effective for you.

If you buy one at a time, this could takes weeks to discover a profitable list, but if you buy 3-5 at a time you'll be able to scale the winners faster and ditch the losers.

Remember, that's how advertising works. You have to be willing to lose some money sometimes and not cry about it.

#4 Be Honest With Yourself Relating to your Sales Funnel

Some people will spend the least to buy a solo ad (say $100), so when they don't make money back they blame the vendor for scamming them.

That's pathetic. Rule of thumb is that you should send 1000 clicks before judging that list.

Also, if you're buying 3-5 lists at the same time and none are converting...

hmm... then its most likely because your sales funnel sucks.

#5 Being unsure of Your Cost Per Lead or Earnings Per Lead

Unsure your numbers means your blindly shelling out for advertising without knowing what you need to make to break even, or what you can spend to acquire a new customer before you suffer losses.

To discover these numbers, simply switch the word "per" with a division sign.

Cost divided by lead.

Earnings divided by lead.

Real business owners know their numbers.


That ends the greatest Guide to Solo Ads.

Now you know what they are, pro tips to writing them, how to negotiate with the sellers and ways to avoid common newbie mistakes.